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![]() In our never-ending quest to bring our clients watches of outstanding value, we present Ernest Borel of Switzerland. This fine company has been around since 1856 and is not widely known in the USA. They use excellent quality components and Swiss movements like ETA and Girard-Perregaux. Their designs are classic and their logo is, well, "classic" is putting it kindly - old-fashioned comes to mind, but more on that later. My nephew, Avery, is doing his internship with us here at HBG, Inc., and his (youthful) insights have been quite interesting. As it happens, the "launch" of this brand on our site has been largely his responsibility. Have a look at what he has to say:
Founded in 1856, it didn't take long for this little Swiss company to make a name for itself. 10 years to be exact (like the Swiss). In 1866 Borel won the prestigious Neuchatel observatory contest and repeated that acclaim in 1870, 1875, 1876 and 1890. By 1946 Borel was the world's second largest producer of certified chronometers. So what happened to Ernest Borel from then until now? My marketing professor would have you believe that the "dancing couple" logo is to blame for their virtually unknown status in this country. He may have a point, because I can think of no other reason. The watches are Swiss in every measure except price and marketing. If a serious watch at a low price with a little character scares you off, run and don't look back. Then again, if you don't have any character you wouldn't be at this website. Go ahead, buy an Ernest Borel watch and walk around with a self-satisfied look on your face for years to come. We are carrying several Ernest Borel watch lines and are only too happy to special order for you if we don't have what you want. |
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The Watch Place ONLINE Last modified: November 25, 2007 ![]() |
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